0Copyright©2022byBostonConsultingGroup.Allrightsreserved.FORWARDAsIporedoverthefindingsinthisreport,Icouldnothelpthinkofthetaglinefromthemovie,JawsII:“Justwhenyouthoughtitwassafetogobackinthewater.”Icouldnotescapethefactthatjustwhenwemarketerswerestartingtobemorepersonalizedwithconsumers,provideabettercustomerexperience,andjustbeall-aroundCopyright©2022byBostonConsultingGroup.Allrightsreser...
